A thing that may disappoint you (or not, idk): Like your clothes, electronics, mass-produced groceries, culture, and cigarettes, while the variety appears to be infinite, the noodles at the vast majority of high-end ramen joints, from Momofuku to Ivan Ramen, all come from the same place.
This Korean ad for ramen in which the group Girl's Generation sings the theme to classic videogame "Bubble Bobble" is burning up the Internets right now, and for good reason: Ramen, videogames, Korean advertising, girl groups-it's like a checklist for virality! Please do enjoy. [Via Brooklyn Radio via Idolator via, uh, our Business Guy's blog. And so the circle is unbroken.]