Posts Tagged: Publishers
45

Please Meet Michael Macher, Our Associate Publisher

Choire: Who are you, and what are you doing in my office????

Michael: I'm your new Associate Publisher! I come from HuffPost where I was most recently leading their content marketing efforts.

Choire: Oh good, then you are not a burglar. Michael Macher, can you explain to me what content marketing is? That's something I should probably know but just don't.

Michael: Content Marketing emerged from the insight that brands are now becoming content creators. Rather than injecting advertising into banner ads, they are creating things that users actually want to engage with. It also comes from the insight that social media is becoming a more viable way to [...]

4

Have Editors and Writers Always Hated Each Other?

After publishing Richard Morgan's account of his life as a freelance writer, we heard from someone who'd been both a freelance writer and an editor at a major newspaper. "Was there a time, a long time ago, when editors and writers weren't at war with one another?" he asked. Although one would think a congenial relationship between the two would lead to clearer and more cohesive writing, writers and editors do indeed seem to be locked in perpetual conflict. How did we reach such levels of animosity? I looked to the historical record.