"At Melbourne High School on the Atlantic coast in Florida, veteran theater director Rodney Savickis struck a deal with a local Starbucks to help sponsor an April production of 'Romeo and Juliet' set to grunge music in today's Seattle, with the Capulets led by the CEO of Starbucks and the Montagues by the CEO of Microsoft. 'Romeo is kind of a computer geek,' and Juliet an 'earthy, crunchy granola type,' Mr. Savickis says. The local Starbucks plans to donate cups, coffee, pastries and some baristas to sell food at intermission and after the show. Proceeds will go to the school, [...]
An amazing year in product placement. Among the big winners? Italy!
Avatar is in contention for an Oscar because it dominated its field, both technologically and financially. But another cinematic player was even more dominant last year: Apple. In the 44 films in 2009 that topped the box office for at least one weekend, an Apple logo or device could be seen in at least 18 of them. (That's almost 41%.) In some, Apple products even eclipsed their human scene partners. This high appearance rate does not include the heap of mass-market films from 2009 that did not own a weekend but also featured Apple product placement.
"The main thing about money, Bud, is that it makes you do things you don't want to do."
Wall Street 2, better known as Wall Street: Money Never Sleeps, was the top-grossing film in the nation this past weekend.
The hero of the original Wall Street, Bud Fox, was torn between siding with the unionized "working man" or the corporate-raiding embodiment of capitalism. The sequel no longer even bothers with the question, its hero a trader fully invested in working within the system of finance as our savior. The ostentatiousness of the first Wall Street film was found in the characters' ideals. The ostentatiousness of the sequel is all [...]