Did you have any idea that cereal is considered threatened? That analysts and consultants wake up every morning, put on their suits, and dream up ways to reverse this new business narrative?
Cereal makers have been losing the battle for the breakfast table to other offerings, notably yogurt. So Kellogg Co. has struck a deal with Dannon Co. to bring its cereal across enemy lines–to the yogurt aisle.
Dannon’s YoCrunch brand is known for mix-ins on top of its yogurt cups, which include granola, Oreos and M&M’s. The deal with Kellogg to do the same with Frosted Flakes and Froot Loops in YoCrunch Cereal Bowls that are hitting [...]