"The $800 million domestic pistachio industry still hasn't recovered from the recall of 2 million pounds of pistachios after last April's salmonella contamination scare. Sales are off upwards of 20% for the year." Solution? A $15 million, nationwide, "often sexually risqué marketing campaign that's made to go viral online." I guess we bit (hahaha, get it?), but whatever: They are using Palin-child impregnator Levi Johnston to sell pistachios. Is this the "new normal" everyone's talking about?