When Target's CEO said he was "sorry" last week for his company's donation to anti-gay causes, AP, CBS, TPM, AOL and a number of other acronyms declared that Target had apologized for its political donations. Yet, anyone who had ever had an intense fight with a spouse or lover knew the "I'm sorry it made you feel that way" nopology when they heard it. A deeper look at Target's Gregg Steinhafel, his political team, and his engagement with anti-gay Christian organizations may explain why the CEO's actions and statements on supporting gay equality don't mesh-and why they probably won't anytime soon.