In late July, we ran a piece looking at a website called Elite Daily. Around the office, we'd been calling the story "Who Is Eddie Cuffin?" That's because one thing that had captivated our attention was the bylines of Elite Daily's writers, which, the more we looked, turned out not to be real people. So Eddie Cuffin is not "the most interesting man in the office," as per his Elite Daily bio, because he does not exist.
The more we looked, the more we disliked the site. We talked about this in the piece, and that whole fake writer thing, and that the site itself glamorized a grotesque version [...]