I used to work at American Apparel, the one in Williamsburg. Internally, it’s called NY5. Every so often a mid-morning, brunch-faring couple would ask how business was going.
Business was bad. So bad that I’m almost wondering why American Apparel continues to exist. According to the Los Angeles Times, it’s lost nearly $270 million over the last four years; in the process, it’s accumulated more than $200 million in debt.
But I’d shrug, and mention one of our two-for-one sales. We always had two-for-one sales. Eventually they became three-for-two sales, but it’s less sing-songy; as you can imagine, it didn’t catch on.
When I started [...]