It is news to nobody that we are a world undergoing "ad creep," an invasive omnipresence of advertising. Now, ads are more than just "on" our lives but make up "how" we live. With apologies to the Tracy Awards and Kraft's "Cheddar Explosion" program for the demolition of Texas Stadium, the ultimate in ad creep may be a small, cheap booze campaign going on right now in South Dakota.