Lately in my travels through the blogosphere, I've detected increasing unhappiness with the intrusive nature of what could be called our "brand economy." As someone who identifies with this discontent, I was led to wonder if branding has actually grown more intense in recent years, or if by getting older-in the way one generation always complains about the next-I'm more impatient with the status quo of our more-or-less-in-theory capitalist system. After all, it's hardly controversial to say that since the dawn of mass production, and perhaps even earlier, we've lived in a "brand-driven" society; it's natural for companies to make products and advertise with the expectation that customers will recognize brands and be more inclined to buy new products by the same company. READ MORE