Posts Tagged: Native Advertising
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No, BuzzFeed Did Not Invent Native Advertising

News curmudgeons relish blaming the internet for things they don’t like, a pastime that is maddening, a little sad, and just ironic. These people who fetishize print media's past are often selective in their memories of it.

For instance, BuzzFeed didn't invent coverage of silly animals, and it certainly didn't invent native advertising—that is, advertising with a narrative structure that mirrors surrounding editorial content. (You might also call this “sponsored content" or “advertorial.")

Much of the recent media chatter about native ads makes it sound as though sponsored content was just invented. But what we now call native advertising has deep roots in print journalism—as do [...]