Tom Scocca: Did they time this whole rollout around Jonathan Safran Foer's vegetarianism book so as to get the maximum number of semi-precocious 15-year-olds to ruin their family Thanksgiving dinners?

Choire Sicha: Well it may just be the need for a Hot New Nonfiction Airport Book for fall, as Malcolm Gladwell only had a "best of" book. And I think David Sedaris is off this year.

Tom Scocca: Nice of J.S. Foer to swing over from the fiction team to fill the gap.

Choire Sicha: He took one for the team.

Tom Scocca: My advice to young would-be reporters is to write a novel, because once you've written a book-length made-up story, you're qualified to write about any sort of factual business you please. READ MORE 48