Slate's ad expert Seth Stevenson awards those in-your-face to-the-max hipster-doofus Miracle Whip ads (those that a certain obviously-far-more-cutting-edge website was writing about months ago) a surprisingly positive "B" grade in his latest Ad Report Card column. "Admittedly, the ads are silly," he writes. "That doesn't mean they're ineffective."

Miracle Whip is not your parents salad dressing/sandwich spread. Like Subaru and social media before it, Kraft's lower-fat emulsion of eggs, vegetable oil and "one-of-kind spices" has gone punk rock. Initially launched on Facebook, this new commercial is called "Anthem," and in it, young people partying in a forest refuse to "blend in" and won't "tone it down," choosing instead to toast the alternative nation with bowls of potato salad raised high. (Apparently, the folks who made the commercial were having similar fun in the editing room. Because the stuff seems to have been spilled on the tape and smeared around with tissue paper. Which is kinda [...]