Food marketing is psychotic. It creeps. Smithsonian magazine ran a cover story with the headline How the Chicken Conquered the World. "Let us now praise chicken in all its extra-crispy glory! Chicken, the mascot of globalization, the universal symbol of middlebrow culinary aspiration!" That was last year. "Nothing is more worthless than an individual chicken," Joy Williams once observed. Not for Smithsonian. Obviously there was some war going on and the chickens kicked our ass.
It’s not just the birds. For a character in Francesco Pacifico’s novel The Story of my Purity, the place of psychosis is apricot pastries: "Industrial apricots had become humanity’s enemy number one, [...]