The Awl: Mark Armstrong, you had a perfectly nice job as the Director of Content at Bundle, and presumably before that you had other real jobs, and then you went and quit your job to really focus on developing Longreads, which, duh, draws attention to longform writing. Why did you do that?

Mark Armstrong: So, here's the thing: I've worked in the Internet coal mine for more than ten years now. I moved from Los Angeles to New York in 2001, and in that time I worked for both giant companies and tiny startups. During this time I noticed that the stuff that works best is [...]