The Awl http://www.theawl.com/ Be Less Stupid Wed, 16 Nov 2011 12:10:54 +0000 en hourly 1 http://wordpress.org/?v=3.0.2 "Bank of America Features Malcolm Gladwell" http://www.theawl.com/2011/11/bank-of-america-features-malcolm-gladwell http://www.theawl.com/2011/11/bank-of-america-features-malcolm-gladwell#comments Wed, 16 Nov 2011 12:10:54 +0000 Choire Sicha http://www.theawl.com/2011/11/bank-of-america-features-malcolm-gladwell "Taking another step in its ongoing effort to encourage small business growth, Bank of America today announced it has conducted a series of events with Malcolm Gladwell to deliver quality education and actionable advice to small business owners in various markets throughout the country."
THE HECK???

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"Taking another step in its ongoing effort to encourage small business growth, Bank of America today announced it has conducted a series of events with Malcolm Gladwell to deliver quality education and actionable advice to small business owners in various markets throughout the country."
THE HECK???

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Why Do You People Keep Insisting Twitter is "Perfect"? http://www.theawl.com/2011/02/why-do-you-people-keep-insisting-twitter-is-perfect http://www.theawl.com/2011/02/why-do-you-people-keep-insisting-twitter-is-perfect#comments Thu, 17 Feb 2011 09:00:54 +0000 Choire Sicha http://www.theawl.com/2011/02/why-do-you-people-keep-insisting-twitter-is-perfect GLAD AS WELL AS YOU CANMalcolm Gladwell apparently decided to stuff and mount his strawman Twitter arguments again: "He said he has it on his BlackBerry and made a 'chh-chh' technology sound effect while miming with his thumbs as if he was pressing buttons on a small device. He likes to read things his friends tweet. 'Like I said, these are awesome tools,' he added, fidgeting with the top on a water bottle resting next to his chair. 'I just don’t know why it has to be perfect—right?—or why anyone would claim that it’s good at absolutely everything. Isn’t it enough that it’s an extraordinary means of sharing ideas and bringing people together?'

No, Malcs, it's not enough for us! Everyone who disagrees with you about your bizarre malformed Twitter thoughts is, indeed, insisting that Twitter is "perfect" and "good at absolutely everything." I was standing out on the curb all night with a big placard that said just that, and my gosh, I am so sleepy!

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GLAD AS WELL AS YOU CANMalcolm Gladwell apparently decided to stuff and mount his strawman Twitter arguments again: "He said he has it on his BlackBerry and made a 'chh-chh' technology sound effect while miming with his thumbs as if he was pressing buttons on a small device. He likes to read things his friends tweet. 'Like I said, these are awesome tools,' he added, fidgeting with the top on a water bottle resting next to his chair. 'I just don’t know why it has to be perfect—right?—or why anyone would claim that it’s good at absolutely everything. Isn’t it enough that it’s an extraordinary means of sharing ideas and bringing people together?'

No, Malcs, it's not enough for us! Everyone who disagrees with you about your bizarre malformed Twitter thoughts is, indeed, insisting that Twitter is "perfect" and "good at absolutely everything." I was standing out on the curb all night with a big placard that said just that, and my gosh, I am so sleepy!

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Gladwell Won't Get It: The Real Role of Twitter in Global Protest http://www.theawl.com/2011/02/gladwell-wont-get-it-the-real-role-of-twitter-in-global-protest http://www.theawl.com/2011/02/gladwell-wont-get-it-the-real-role-of-twitter-in-global-protest#comments Fri, 04 Feb 2011 11:40:57 +0000 Maria Bustillos http://www.theawl.com/2011/02/gladwell-wont-get-it-the-real-role-of-twitter-in-global-protest There was a lot wrong with Malcolm Gladwell's super-ballyhooed piece, "Small Change," in the New Yorker last October. In it, he suggested that the Civil Rights movement in the U.S. took place without Twitter or Facebook, because they hadn't been invented yet. Now that the same questions have come up again with respect to recent events in Egypt, Gladwell hopped right onto the New Yorker blog to complain some more about how not-important Twitter is.

But surely the least interesting fact about them is that some of the protesters may (or may not) have at one point or another employed some of the tools of the new media to communicate with one another. Please. People protested and brought down governments before Facebook was invented. They did it before the Internet came along. Barely anyone in East Germany in the nineteen-eighties had a phone—and they ended up with hundreds of thousands of people in central Leipzig and brought down a regime that we all thought would last another hundred years—and in the French Revolution the crowd in the streets spoke to one another with that strange, today largely unknown instrument known as the human voice. People with a grievance will always find ways to communicate with each other. How they choose to do it is less interesting, in the end, than why they were driven to do it in the first place.

We are free to disagree with Gladwell over what is more or less "interesting" about the Egyptian uprising. But he has continued in one crucial misapprehension that is worth correcting: the Egyptian protesters are not just "using some of the tools of the new media to communicate with one another." They are using Twitter to take their case outside Egypt; to document their own experiences truthfully and fairly, themselves, before governments and big media can get a chance to put their spin on everything.

Gladwell, from the original piece:

"It is time to get Twitter’s role in the events in Iran right," Golnaz Esfandiari wrote, this past summer, in Foreign Policy. "Simply put: There was no Twitter Revolution inside Iran." The cadre of prominent bloggers, like Andrew Sullivan, who championed the role of social media in Iran, Esfandiari continued, misunderstood the situation. "Western journalists who couldn’t reach—or didn’t bother reaching?—people on the ground in Iran simply scrolled through the English-language tweets post with tag #iranelection," she wrote. "Through it all, no one seemed to wonder why people trying to coordinate protests in Iran would be writing in any language other than Farsi."

Except that the significance of Twitter's role in the Iranian uprising had nothing to do with coordinating the protests; it's more efficient to arrange phone trees and email lists and go door-to-door for that sort of thing, I imagine, in Iran or anywhere else. Inexplicably, Esfandiari, and Gladwell after her, failed to note that the point of twittering the Green Movement was to get the word out to the broader world about what was going on in Iran. Despots may have free rein in their own backyards, but even they are capable of being exposed and shamed in the world outside. So it made sense for Iranians to tweet in English, the lingua franca of the Internet—and not only in order to expose their government's behavior to the world.

It is really hard to believe that a famous communicator like Malcolm Gladwell wouldn't understand instinctively what it means to people simply to be heard. That goes double for people who are suffering in a just cause. It is strengthening to speak and be heard, and most strengthening of all to hear words of support in return, even (and maybe in this case, especially) from very far away.

Which brings us to another glaring difference between pre- and post-Internet revolutionary movements: the decreased ability of would-be despots to do their cracking down anything like as efficiently as they did before. Before one had heard the slightest word from official circles or news organizations of any kind, on Sunday night in the U.S., there were tweets out of Egypt from the protesters themselves claiming that two of the "looters" caught in Alexandria were found to have had state police identification on them. The same story kept right on emerging, too, from that point forward, from ordinary Egyptians who managed to get their views onto Twitter, all explaining how Mubarak's forces had gone into state-owned factories and offered payment to anybody who would get on a bus to Tahrir Square and crack some heads for them. This is evidently a practice already familiar to Egyptians from other times of unrest, like the recent sham elections there.

Three nights later, on Wednesday night, I heard the same things reported on Warren Olney's To the Point radio program.

This is why it has become necessary for today's despot to shut the Internet down entirely and get rid of all the journalists, if possible, a feat which is becoming progressively more and more difficult, as recent events in Cairo have shown. In times past, men like Mubarak would have been able to crank up a spin machine pretty effectively in three days, a machine which could cook up a counter-narrative claiming that their "supporters" were the real thing and not bought-and-paid-for operatives, and then blow that narrative all over CNN and the BBC and the rest of the world press—if they were paying much attention at all. Just think how much easier to succeed in hoodwinking not just the foreign press but their own citizenry, too, in the complete absence of any readily available information to the contrary. We in the U.S. wouldn't have heard a thing from any of the protesters themselves beforehand.

As matters stand, Omar Suleiman, the first Vice-President ever appointed by Mubarak in three decades, stands to inherit what amounts to the throne, so it would seem to benefit him to cool it, appear to be sane and moderate while still taking no steps to make the army protect the protesters. It could be argued that having to turn the Internet back on is worth a lot of Egyptian lives right now. Suleiman is the chief military spook, as Paul Amar, a UCSB professor, explained in a densely informative and worthwhile blog post yesterday.

The Vice President, Omar Soleiman, named on 29 January, was formerly the head of the Intelligence Services (al-mukhabarat). This is also a branch of the military (and not of the police). Intelligence is in charge of externally oriented secret operations, detentions and interrogations (and, thus, torture and renditions of non-Egyptians). Although since Soleiman’s mukhabarat did not detain and torture as many Egyptian dissidents in the domestic context, they are less hated than the mubahith. The Intelligence Services (mukhabarat) are in a particularly decisive position as a “swing vote.” As I understand it, the Intelligence Services loathed Gamal Mubarak and the “crony capitalist” faction, but are obsessed with stability and have long, intimate relationships with the CIA and the American military. The rise of the military, and within it, the Intelligence Services, explains why all of Gamal Mubarak’s business cronies were thrown out of the cabinet on Friday 28 January, and why Soleiman was made interim VP (and functions in fact as Acting President).

Amar explains that the different branches of the military and police have different historical affiliations and loyalties, the military is split, with some factions somewhat closer to the Mubarak regime than others. The outcome of revolutions is almost invariably dependent on which faction the army supports; one of history's oldest lessons, unpleasant as it is to have to recall that here. Robert Springborg gave a gloomy assessment in Foreign Policy.

The threat to the military's control of the Egyptian political system is passing. Millions of demonstrators in the street have not broken the chain of command over which President Mubarak presides. Paradoxically the popular uprising has even ensured that the presidential succession will not only be engineered by the military, but that an officer will succeed Mubarak. The only possible civilian candidate, Gamal Mubarak, has been chased into exile, thereby clearing the path for the new vice president, Gen. Omar Suleiman. The military high command, which under no circumstances would submit to rule by civilians rooted in a representative system, can now breathe much more easily than a few days ago. It can neutralize any further political pressure from below by organizing Hosni Mubarak's exile, but that may well be unnecessary.

This is not a universally held view, though, which brings us to a final word on the potential value of Twitter and the Internet in general to the Egyptian revolutionaries' cause. There is, to take one example, still the matter of over a billion dollars in American aid to think about. Because the protesters are taking their case not to governments or the press but to their fellow citizens of the world, there is hope that we can pressure our own governments to advance their aims.

This is a huge change in how global politics is beginning to be conducted and might be conducted in the future, if the world's citizens are prepared to move in a concerted way on information provided. If the Egyptian protesters are tweeting and broadcasting photos and video to the U.S., proving that the Mubarak regime is killing them in Tahrir Square, isn't it fair to argue that the Obama administration will become more reluctant to continue sending that regime our money? Because if many, many Americans are seeing such proof, it can, at the very least, reverberate in our next elections as well.



Maria Bustillos is the author of Dorkismo: The Macho of the Dork and Act Like a Gentleman, Think Like a Woman.

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There was a lot wrong with Malcolm Gladwell's super-ballyhooed piece, "Small Change," in the New Yorker last October. In it, he suggested that the Civil Rights movement in the U.S. took place without Twitter or Facebook, because they hadn't been invented yet. Now that the same questions have come up again with respect to recent events in Egypt, Gladwell hopped right onto the New Yorker blog to complain some more about how not-important Twitter is.

But surely the least interesting fact about them is that some of the protesters may (or may not) have at one point or another employed some of the tools of the new media to communicate with one another. Please. People protested and brought down governments before Facebook was invented. They did it before the Internet came along. Barely anyone in East Germany in the nineteen-eighties had a phone—and they ended up with hundreds of thousands of people in central Leipzig and brought down a regime that we all thought would last another hundred years—and in the French Revolution the crowd in the streets spoke to one another with that strange, today largely unknown instrument known as the human voice. People with a grievance will always find ways to communicate with each other. How they choose to do it is less interesting, in the end, than why they were driven to do it in the first place.

We are free to disagree with Gladwell over what is more or less "interesting" about the Egyptian uprising. But he has continued in one crucial misapprehension that is worth correcting: the Egyptian protesters are not just "using some of the tools of the new media to communicate with one another." They are using Twitter to take their case outside Egypt; to document their own experiences truthfully and fairly, themselves, before governments and big media can get a chance to put their spin on everything.

Gladwell, from the original piece:

"It is time to get Twitter’s role in the events in Iran right," Golnaz Esfandiari wrote, this past summer, in Foreign Policy. "Simply put: There was no Twitter Revolution inside Iran." The cadre of prominent bloggers, like Andrew Sullivan, who championed the role of social media in Iran, Esfandiari continued, misunderstood the situation. "Western journalists who couldn’t reach—or didn’t bother reaching?—people on the ground in Iran simply scrolled through the English-language tweets post with tag #iranelection," she wrote. "Through it all, no one seemed to wonder why people trying to coordinate protests in Iran would be writing in any language other than Farsi."

Except that the significance of Twitter's role in the Iranian uprising had nothing to do with coordinating the protests; it's more efficient to arrange phone trees and email lists and go door-to-door for that sort of thing, I imagine, in Iran or anywhere else. Inexplicably, Esfandiari, and Gladwell after her, failed to note that the point of twittering the Green Movement was to get the word out to the broader world about what was going on in Iran. Despots may have free rein in their own backyards, but even they are capable of being exposed and shamed in the world outside. So it made sense for Iranians to tweet in English, the lingua franca of the Internet—and not only in order to expose their government's behavior to the world.

It is really hard to believe that a famous communicator like Malcolm Gladwell wouldn't understand instinctively what it means to people simply to be heard. That goes double for people who are suffering in a just cause. It is strengthening to speak and be heard, and most strengthening of all to hear words of support in return, even (and maybe in this case, especially) from very far away.

Which brings us to another glaring difference between pre- and post-Internet revolutionary movements: the decreased ability of would-be despots to do their cracking down anything like as efficiently as they did before. Before one had heard the slightest word from official circles or news organizations of any kind, on Sunday night in the U.S., there were tweets out of Egypt from the protesters themselves claiming that two of the "looters" caught in Alexandria were found to have had state police identification on them. The same story kept right on emerging, too, from that point forward, from ordinary Egyptians who managed to get their views onto Twitter, all explaining how Mubarak's forces had gone into state-owned factories and offered payment to anybody who would get on a bus to Tahrir Square and crack some heads for them. This is evidently a practice already familiar to Egyptians from other times of unrest, like the recent sham elections there.

Three nights later, on Wednesday night, I heard the same things reported on Warren Olney's To the Point radio program.

This is why it has become necessary for today's despot to shut the Internet down entirely and get rid of all the journalists, if possible, a feat which is becoming progressively more and more difficult, as recent events in Cairo have shown. In times past, men like Mubarak would have been able to crank up a spin machine pretty effectively in three days, a machine which could cook up a counter-narrative claiming that their "supporters" were the real thing and not bought-and-paid-for operatives, and then blow that narrative all over CNN and the BBC and the rest of the world press—if they were paying much attention at all. Just think how much easier to succeed in hoodwinking not just the foreign press but their own citizenry, too, in the complete absence of any readily available information to the contrary. We in the U.S. wouldn't have heard a thing from any of the protesters themselves beforehand.

As matters stand, Omar Suleiman, the first Vice-President ever appointed by Mubarak in three decades, stands to inherit what amounts to the throne, so it would seem to benefit him to cool it, appear to be sane and moderate while still taking no steps to make the army protect the protesters. It could be argued that having to turn the Internet back on is worth a lot of Egyptian lives right now. Suleiman is the chief military spook, as Paul Amar, a UCSB professor, explained in a densely informative and worthwhile blog post yesterday.

The Vice President, Omar Soleiman, named on 29 January, was formerly the head of the Intelligence Services (al-mukhabarat). This is also a branch of the military (and not of the police). Intelligence is in charge of externally oriented secret operations, detentions and interrogations (and, thus, torture and renditions of non-Egyptians). Although since Soleiman’s mukhabarat did not detain and torture as many Egyptian dissidents in the domestic context, they are less hated than the mubahith. The Intelligence Services (mukhabarat) are in a particularly decisive position as a “swing vote.” As I understand it, the Intelligence Services loathed Gamal Mubarak and the “crony capitalist” faction, but are obsessed with stability and have long, intimate relationships with the CIA and the American military. The rise of the military, and within it, the Intelligence Services, explains why all of Gamal Mubarak’s business cronies were thrown out of the cabinet on Friday 28 January, and why Soleiman was made interim VP (and functions in fact as Acting President).

Amar explains that the different branches of the military and police have different historical affiliations and loyalties, the military is split, with some factions somewhat closer to the Mubarak regime than others. The outcome of revolutions is almost invariably dependent on which faction the army supports; one of history's oldest lessons, unpleasant as it is to have to recall that here. Robert Springborg gave a gloomy assessment in Foreign Policy.

The threat to the military's control of the Egyptian political system is passing. Millions of demonstrators in the street have not broken the chain of command over which President Mubarak presides. Paradoxically the popular uprising has even ensured that the presidential succession will not only be engineered by the military, but that an officer will succeed Mubarak. The only possible civilian candidate, Gamal Mubarak, has been chased into exile, thereby clearing the path for the new vice president, Gen. Omar Suleiman. The military high command, which under no circumstances would submit to rule by civilians rooted in a representative system, can now breathe much more easily than a few days ago. It can neutralize any further political pressure from below by organizing Hosni Mubarak's exile, but that may well be unnecessary.

This is not a universally held view, though, which brings us to a final word on the potential value of Twitter and the Internet in general to the Egyptian revolutionaries' cause. There is, to take one example, still the matter of over a billion dollars in American aid to think about. Because the protesters are taking their case not to governments or the press but to their fellow citizens of the world, there is hope that we can pressure our own governments to advance their aims.

This is a huge change in how global politics is beginning to be conducted and might be conducted in the future, if the world's citizens are prepared to move in a concerted way on information provided. If the Egyptian protesters are tweeting and broadcasting photos and video to the U.S., proving that the Mubarak regime is killing them in Tahrir Square, isn't it fair to argue that the Obama administration will become more reluctant to continue sending that regime our money? Because if many, many Americans are seeing such proof, it can, at the very least, reverberate in our next elections as well.



Maria Bustillos is the author of Dorkismo: The Macho of the Dork and Act Like a Gentleman, Think Like a Woman.

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Giving It To Malcolm Gladwell http://www.theawl.com/2010/10/giving-it-to-malcolm-gladwell http://www.theawl.com/2010/10/giving-it-to-malcolm-gladwell#comments Wed, 27 Oct 2010 16:50:11 +0000 Alex Balk http://www.theawl.com/2010/10/giving-it-to-malcolm-gladwell The Revolution Will Not Be ‘Liked’: "The fact is, there are too many bands in the world. We’re talking about thousands of misguided people who are making everyone around them broke and miserable and overcrowding this wonderful city. I mean, you talk about process, about sharing a process. What process? What is the process, Jerry? Do you know the process of actually learning how to play an instrument? Do they? Do they know how long it takes to actually become good at playing an instrument? TEN THOUSAND HOURS, Jerry."

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The Revolution Will Not Be ‘Liked’: "The fact is, there are too many bands in the world. We’re talking about thousands of misguided people who are making everyone around them broke and miserable and overcrowding this wonderful city. I mean, you talk about process, about sharing a process. What process? What is the process, Jerry? Do you know the process of actually learning how to play an instrument? Do they? Do they know how long it takes to actually become good at playing an instrument? TEN THOUSAND HOURS, Jerry."

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Twitter's "Enormous and Concerted Act of Social Disobedience" http://www.theawl.com/2010/09/twitters-enormous-and-concerted-act-of-social-disobedience http://www.theawl.com/2010/09/twitters-enormous-and-concerted-act-of-social-disobedience#comments Tue, 28 Sep 2010 16:50:13 +0000 Choire Sicha http://www.theawl.com/2010/09/twitters-enormous-and-concerted-act-of-social-disobedience "I don't come to refute Gladwell's strawman argument...."
-I've been waiting for someone to take a swing at Malcolm Gladwell's argument about how Twitter... isn't... the Civil Rights Movement? Well here we are, with your host, Anil Dash.

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"I don't come to refute Gladwell's strawman argument...."
-I've been waiting for someone to take a swing at Malcolm Gladwell's argument about how Twitter... isn't... the Civil Rights Movement? Well here we are, with your host, Anil Dash.

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Malcolm Gladwell Also Knows Twitter Won't Change Your Tires, Make You Lunch http://www.theawl.com/2010/09/malcolm-gladwell-also-knows-twitter-wont-change-your-tires-make-you-lunch http://www.theawl.com/2010/09/malcolm-gladwell-also-knows-twitter-wont-change-your-tires-make-you-lunch#comments Mon, 27 Sep 2010 14:45:01 +0000 Choire Sicha http://www.theawl.com/2010/09/malcolm-gladwell-also-knows-twitter-wont-change-your-tires-make-you-lunch I appear to be one of the few who agree with Malcolm Gladwell that vast systems of inequity, such as Jim Crow laws, will not likely be changed by means of people putting up some thoughts on the Twitter. (Still I didn't realize people were seriously suggesting such a thing!)

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I appear to be one of the few who agree with Malcolm Gladwell that vast systems of inequity, such as Jim Crow laws, will not likely be changed by means of people putting up some thoughts on the Twitter. (Still I didn't realize people were seriously suggesting such a thing!)

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Malcolm Gladwell Correct! http://www.theawl.com/2010/04/malcolm-gladwell-correct http://www.theawl.com/2010/04/malcolm-gladwell-correct#comments Mon, 05 Apr 2010 11:10:18 +0000 Choire Sicha http://www.theawl.com/2010/04/malcolm-gladwell-correct GLAD AS WELL AS YOU CANOh my God, I think I agree with Malcolm Gladwell? First though we must note that this interview contains a wonderfully telling Gladwell moment. Gladwell says that we need to look at the consequences of social media. Great, can you give me an example, he is asked. And then he pretends to give an example which isn't an example at all, but a vague theory. Okay but that is a quibble! Because then there's this. "If I'm putting together a flash mob, that I want everyone to meet me in half an hour in Times Square, it's really useful to have 100,000 followers on Twitter. If I want everyone to go to my website and buy my new book, it's incredibly useful to have 100,000 followers on Facebook. If I want to start a political movement to overthrow a tyrannical regime, it may be less useful. If you follow me on Twitter, I do not own your heart. I may own your pocketbook momentarily. And I may own your attention for five seconds, but that's it." That's what's funny about the demands for a PLATFORM or a BRAND IDENTITY ONLINE for those who make things, like albums or books or macrame: those "social media relationships" just aren't that deep or durable.

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GLAD AS WELL AS YOU CANOh my God, I think I agree with Malcolm Gladwell? First though we must note that this interview contains a wonderfully telling Gladwell moment. Gladwell says that we need to look at the consequences of social media. Great, can you give me an example, he is asked. And then he pretends to give an example which isn't an example at all, but a vague theory. Okay but that is a quibble! Because then there's this. "If I'm putting together a flash mob, that I want everyone to meet me in half an hour in Times Square, it's really useful to have 100,000 followers on Twitter. If I want everyone to go to my website and buy my new book, it's incredibly useful to have 100,000 followers on Facebook. If I want to start a political movement to overthrow a tyrannical regime, it may be less useful. If you follow me on Twitter, I do not own your heart. I may own your pocketbook momentarily. And I may own your attention for five seconds, but that's it." That's what's funny about the demands for a PLATFORM or a BRAND IDENTITY ONLINE for those who make things, like albums or books or macrame: those "social media relationships" just aren't that deep or durable.

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Marriage-Happiness Predicting Scientist Actually Does No Predicting http://www.theawl.com/2010/03/marriage-happiness-predicting-scientist-actually-does-no-predicting http://www.theawl.com/2010/03/marriage-happiness-predicting-scientist-actually-does-no-predicting#comments Mon, 08 Mar 2010 12:54:37 +0000 Choire Sicha http://www.theawl.com/2010/03/marriage-happiness-predicting-scientist-actually-does-no-predicting Another Malcolm Gladwell anecdote sorta bites the dust, in the form of "marriage happiness predictor" and scientist John Gottman, who does not actually predict marriage happiness it turns out. (Not that his work is wrong! He just doesn't do predictions.)

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Another Malcolm Gladwell anecdote sorta bites the dust, in the form of "marriage happiness predictor" and scientist John Gottman, who does not actually predict marriage happiness it turns out. (Not that his work is wrong! He just doesn't do predictions.)

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The Malcolm Gladwell Digest: "The Sure Thing," Jan 18, 2010, the 'New Yorker' http://www.theawl.com/2010/01/the-malcolm-gladwell-digest-the-sure-thing-jan-18-2010-the-new-yorker http://www.theawl.com/2010/01/the-malcolm-gladwell-digest-the-sure-thing-jan-18-2010-the-new-yorker#comments Mon, 11 Jan 2010 14:20:10 +0000 Choire Sicha http://www.theawl.com/2010/01/the-malcolm-gladwell-digest-the-sure-thing-jan-18-2010-the-new-yorker GLAD AS WELL AS YOU CANMalcolm Gladwell. Subtitle: "How Entrepreneurs Really Succeed." Ted Turner "inherited the largest outdoor advertising firm in the South." "He could advertise his new station for free." "Within two years, the station was breaking even." "In a recent study." "The truly successful businessman... is a predator." "Wall Street thought that [John] Paulson was crazy." "But Paulson wasn't crazy at all." "'There's never been an opportunity like this,' Paulson gushed to a colleague, as he made one bet after another. By 'never' he meant never ever." "Paulson's story also casts a harsh light on the prevailing assumptions behind corporate compensation policies.... to turn executives into risk-takers." "Many entrepreneurs take plenty of risks-but those are generally the failed entrepreneurs." "Failed entrepreneurs tend to be wildly undercapitalized." "Famous experiment with kindergarten children." "People who work for themselves are far happier than the rest of us."

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GLAD AS WELL AS YOU CANMalcolm Gladwell. Subtitle: "How Entrepreneurs Really Succeed." Ted Turner "inherited the largest outdoor advertising firm in the South." "He could advertise his new station for free." "Within two years, the station was breaking even." "In a recent study." "The truly successful businessman... is a predator." "Wall Street thought that [John] Paulson was crazy." "But Paulson wasn't crazy at all." "'There's never been an opportunity like this,' Paulson gushed to a colleague, as he made one bet after another. By 'never' he meant never ever." "Paulson's story also casts a harsh light on the prevailing assumptions behind corporate compensation policies.... to turn executives into risk-takers." "Many entrepreneurs take plenty of risks-but those are generally the failed entrepreneurs." "Failed entrepreneurs tend to be wildly undercapitalized." "Famous experiment with kindergarten children." "People who work for themselves are far happier than the rest of us."

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Horror Chick, With Melissa Lafsky: Why 'The Fourth Kind' Needs to Suckle at the Teat of Malcolm Gladwell http://www.theawl.com/2009/11/horror-chick-with-melissa-lafsky-why-%e2%80%9cthe-fourth-kind%e2%80%9d-needs-to-suckle-at-the-teat-of-malcolm-gladwell http://www.theawl.com/2009/11/horror-chick-with-melissa-lafsky-why-%e2%80%9cthe-fourth-kind%e2%80%9d-needs-to-suckle-at-the-teat-of-malcolm-gladwell#comments Mon, 09 Nov 2009 11:45:30 +0000 Melissa Lafsky http://www.theawl.com/2009/11/horror-chick-with-melissa-lafsky-why-%e2%80%9cthe-fourth-kind%e2%80%9d-needs-to-suckle-at-the-teat-of-malcolm-gladwell OH NOES I AM BEING ABDUCTEDCollectively, we think alien abduction is dumb. I mean really dumb. Like, if I came home one day and said, "Hey, I was abducted by aliens," somehow that would launch me deeper into Fucking Nutcase Territory than "Hey, I was possessed by a demon who's been stalking me since childhood," or "Hey, I was screwed six ways from Sunday by a modern Dracula who looks like Fabio after a brief stay at Auschwitz," or even, "Hey, I turned an entire investment bank into a giant vampire squid." But really, why is alien abduction so much nuttier than demon possession or vampire sex or Matt Taibbi's anti-Goldman rage? It's simply a matter of agreement-we all agree that it's crazier, so it is. It's the same reason why, say, Scientology is grounds for unbridled derision, while Catholicism is a "legitimate" religion. At least Xenu lets you wear a condom.

Given this tide of mainstream scorn, it's hard to get anyone to take a horror movie about alien abduction seriously. Even before you start shooting, there's general agreement that your premise is crap. And let's face it: this general agreement is right. Sure, people claim to have been snatched and probed in all sorts of unpleasant ways by aliens. People claim to have seen all sorts of things-ghosts in the shower, demons in the bedroom, Mary Magdalene's face in a week-old Denny's Grand Slam. These visions are a result of neurochemical cocktails sloshing around in our brains, killing our ability to distinguish between the mind's creation and what exists in the physical universe. (Yeah, okay, you could claim my definition of "existence" here is narrow, and assert that the mind has the ability to create reality, but I'm far too hungover to get all quantum physics right now. Go debate this with someone smarter.)

So once you've made your silly alien film, how do you get moviegoers to buy it? Answer: you release it in a time/place where alien abduction has already garnered mass acceptance, or at least some societal relevance. People need to be eased into strange and unfamiliar concepts-black presidents, gay Marines, soy milk. Alien sightings aren't considered legit until significant social reinforcement or a cultural movement says they are (AKA, Mulder and Scully). Remember that whole Tipping Point chapter on contagious teen suicide in Micronesia or wherever? (Yes, you read it. So did I. Though I stole a friend's copy, I swear.) It said that suicide was anathema until one popular kid did it, then gradually it became a social norm. When Gladwell isn't garroting contextual logic or jerking off on a pile of royalty checks or sprinkling pixie dust on his cauldron of marketable anecdotes, he stumbles on the occasional good point-humans implant ideas in each other's heads, creating viral permission-chains. So when one burly trucker (or Southern governor, perhaps?) starts proclaiming on TV that little green men gave him an anal probe, others will pick up the notion and run with it, and on and on, until pretty soon your crappy horror film is evidence of a full-blown "sticky" trend.

And here we have the crux of The Fourth Kind's problem: it knows that no one gives a shit, because no one cares about aliens right now-we're all too busy with things like wars and foreclosures and healthcare for people who don't have platinum cards. It knows that it should have been made eight years ago, when The X Files was still programmed into everyone's VCR. It knows all this, and so it begs, no PLEADS with you to take it seriously. This stuff is real!! We swear!! Look at all the SUPER REAL footage that we have to prove it!! Though you don't have to look at it too much, since we wouldn't want to assault your retinas with anything that isn't Milla Jovovich!

Of course it fails. Miserably. The whole "faux-reality horror" thing works if it's demons in a tract house or a witch in the woods, but don't try our patience. There is no alien Happy Hour going on in Alaska, there are no owl-eyed spacemen sneaking through our bedroom doors and beaming us up to their human experimentation labs. Viral marketing or no, we are simply not going to buy this crap. Not without balloon-boy levels of cable news coverage on UFOs, or a decade of David Duchovny telling us it's real. Maybe the execs at Universal should read The Tipping Point before they greenlight any more of these movies. Just tell them to buy it used.



Previously: 'Antichrist' Might Give You a Penis-Ache but that Doesn't Make it Misognyistic

Melissa Lafsky really likes horror movies.

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OH NOES I AM BEING ABDUCTEDCollectively, we think alien abduction is dumb. I mean really dumb. Like, if I came home one day and said, "Hey, I was abducted by aliens," somehow that would launch me deeper into Fucking Nutcase Territory than "Hey, I was possessed by a demon who's been stalking me since childhood," or "Hey, I was screwed six ways from Sunday by a modern Dracula who looks like Fabio after a brief stay at Auschwitz," or even, "Hey, I turned an entire investment bank into a giant vampire squid." But really, why is alien abduction so much nuttier than demon possession or vampire sex or Matt Taibbi's anti-Goldman rage? It's simply a matter of agreement-we all agree that it's crazier, so it is. It's the same reason why, say, Scientology is grounds for unbridled derision, while Catholicism is a "legitimate" religion. At least Xenu lets you wear a condom.

Given this tide of mainstream scorn, it's hard to get anyone to take a horror movie about alien abduction seriously. Even before you start shooting, there's general agreement that your premise is crap. And let's face it: this general agreement is right. Sure, people claim to have been snatched and probed in all sorts of unpleasant ways by aliens. People claim to have seen all sorts of things-ghosts in the shower, demons in the bedroom, Mary Magdalene's face in a week-old Denny's Grand Slam. These visions are a result of neurochemical cocktails sloshing around in our brains, killing our ability to distinguish between the mind's creation and what exists in the physical universe. (Yeah, okay, you could claim my definition of "existence" here is narrow, and assert that the mind has the ability to create reality, but I'm far too hungover to get all quantum physics right now. Go debate this with someone smarter.)

So once you've made your silly alien film, how do you get moviegoers to buy it? Answer: you release it in a time/place where alien abduction has already garnered mass acceptance, or at least some societal relevance. People need to be eased into strange and unfamiliar concepts-black presidents, gay Marines, soy milk. Alien sightings aren't considered legit until significant social reinforcement or a cultural movement says they are (AKA, Mulder and Scully). Remember that whole Tipping Point chapter on contagious teen suicide in Micronesia or wherever? (Yes, you read it. So did I. Though I stole a friend's copy, I swear.) It said that suicide was anathema until one popular kid did it, then gradually it became a social norm. When Gladwell isn't garroting contextual logic or jerking off on a pile of royalty checks or sprinkling pixie dust on his cauldron of marketable anecdotes, he stumbles on the occasional good point-humans implant ideas in each other's heads, creating viral permission-chains. So when one burly trucker (or Southern governor, perhaps?) starts proclaiming on TV that little green men gave him an anal probe, others will pick up the notion and run with it, and on and on, until pretty soon your crappy horror film is evidence of a full-blown "sticky" trend.

And here we have the crux of The Fourth Kind's problem: it knows that no one gives a shit, because no one cares about aliens right now-we're all too busy with things like wars and foreclosures and healthcare for people who don't have platinum cards. It knows that it should have been made eight years ago, when The X Files was still programmed into everyone's VCR. It knows all this, and so it begs, no PLEADS with you to take it seriously. This stuff is real!! We swear!! Look at all the SUPER REAL footage that we have to prove it!! Though you don't have to look at it too much, since we wouldn't want to assault your retinas with anything that isn't Milla Jovovich!

Of course it fails. Miserably. The whole "faux-reality horror" thing works if it's demons in a tract house or a witch in the woods, but don't try our patience. There is no alien Happy Hour going on in Alaska, there are no owl-eyed spacemen sneaking through our bedroom doors and beaming us up to their human experimentation labs. Viral marketing or no, we are simply not going to buy this crap. Not without balloon-boy levels of cable news coverage on UFOs, or a decade of David Duchovny telling us it's real. Maybe the execs at Universal should read The Tipping Point before they greenlight any more of these movies. Just tell them to buy it used.



Previously: 'Antichrist' Might Give You a Penis-Ache but that Doesn't Make it Misognyistic

Melissa Lafsky really likes horror movies.

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See more posts by Melissa Lafsky

4 comments

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