A "smell scientist" enjoys a warm morning in New York City:
The savor of a toasted bagel had traveled on a breeze.
“It’s windy, we don’t have to move around. The smells come to us,” she said.
“A few minutes ago, I smelled the East River,” she said. The telltale scent: “briny, salty, fishy.”
Steam rising from underground brought “a really powdery, moist, kind of sweet smell.”
“It’s like the world’s biggest humidifier.”
Walking through Grand Central, she picked up on pastries and coffee, after-shave and toothpaste.
There was also “disinfectant from the trains,” “brown-black shoe polish,” and “cheap air freshener from a Town Car” coming from one [...]
"If you are trying to sell a product, a service or even a personality (such as running for office), you will experience the most success if your marketing strategy includes three positive claims — no more and no less, according to new research published in the Journal of Marketing. The findings show that giving three positive claims about your product creates a more positive impression than just two; but a fourth claim makes it look like you’re trying too hard — inviting consumer skepticism."
"In a new study, researchers found that people generally fall into three categories: Some are honest most of the time, many are honest about their lying and some people lie a lot."
Jeb Bush, education reformer (AKA charter school profiteer and destroyer of public schools), is finally getting into some hot water. How hot is "school choice" down in Jebland? Well, Pitbull is opening a charter school this week. The "I Know You Want Me" auteur has partnered with Academica and the school will focus on sports management. (I don't know?) Academica is essentially a tax-free real estate conglomerate whose clients are schools. It's brilliant really—and they make money, while 25% of other charter schools go out of business. Jeb Bush as well has been doing nicely, but finally he's coming out on the downside—though only "optically." (Barf.) But [...]
Are you pregnant now, and in your second trimester? Then you are obviously the most selfish human in the world, and your terribleness will bring forth a child of great evil, who will shower devastation upon the country and usher in a new dark era of rising tides and a catastrophe of the climate.
Oh, wait, that was happening anyway? Cause and effect is so COMPLICATED. Sorry, no, your baby is fine! As you were! I'll buy it a nice cashmere blanket that it can barf on.
But apparently people were traipsing up and down stairs with buckets of water, people were watching their kitty cats float away, [...]
"The more you practice a lie, the better you get at it, say the results of a new study. Published Nov. 12 in the journal Frontiers in Cognitive Science, the study found that, after 20 minutes of practicing their cover story, liars could respond just as quickly and easily to lies as to the truth. Moreover, they were no more likely to slip-up on falsehoods than on the truth."
Observers: Paul Ryan's convention speech last night was possibly a tad inaccurate. Will he somehow manage to get away with it? Yeah, probably.