Here are my favorite five little bits in the profile of Kate and Andy Spade in New York magazine. I find the Spades actually kind of charming and even so this story is making me laugh and laugh. It's like taking a big branding-scented bath in word association.

1. The Spades took Bea to Disneyland for the first time at the end of January. A few days after they got home, Andy had a party at Partners & Spade to celebrate the release of the first two of six books of photographs he had taken with his iPhone.