Posts Tagged: Ill Liquors
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How the Looming Specter of Viral Marketing Ruins Rap Songs About Consumer Goods

There has been much commiseration lately over the perceived decline of hip-hop. It's bad because it's fully transitioned to pop, say some. It's bad because of The Internet, say others. To me, this seems to be a whole lot of misplaced nostalgia. Do these people really want to return to the early 90's-so they can hear Cypress Hill on the radio? Or maybe the late 90s, to catch a guest verse from Fiend or C-Murder on some No Limit clusterfuck of a record? The 90s were not some paradise for commercial rap where mainstream radio played UGK, Heltah Skeltah and Mac Dre all the time; most commercial rap sucked in [...]