Posts Tagged: ice coffee
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The Big Blue Bottle Machine

There are at least two things to say with regards to Alexis Madrigal's long ode to the processes that have produced both coffee's shiniest monolith, Blue Bottle, and its newish adorable milk cartons filled with coffee, chicory, milk and sugar.

While it's only a tiny moment in the piece, Madrigal hits on precisely what has propelled Blue Bottle beyond its specialty coffee peers in the public imagination (and investors' hearts):