It is once again time for the NCAA "March Madness" basketball tournament. The eventual champions will get to bask in the national spotlight until the next cruise-ship disaster/shark attack/episode of "Girls"/baseball season/ happens. And sure, winning a basketball title is worth bragging about; but we all know the real champion is the institution of higher education that can charge the most tuition and still have enough students to keep its rejection letter printer warm. It's The Awl's annual NCAA bracket by tuition, using the college information resource Peterson's.* (Where available, in-state tuition was used.)

23. Question…?

22. Hey Stella, where are you going to college?

21. Waiting to hear from you…

20. Do I have your correct email address?

19. Is this you, Stella?

18. Do you still use this email?

17. Stella: Let me know if you’re interested

16. I’m missing your request…

15. Stella, please confirm your address

14. I need to reach Stella

The marketing team that dreamed up Drake University's latest campaign, "The D+ Advantage," got so carried away by an apparent allusion to positively charged molecules that it thought it could either ignore or, alternately, capitalize on one obvious fact: the logo is the grade for pathetically under-average schoolwork, a D-plus.

Or, as Drake envisions it, "your Potential + our Opportunities."

It's a chemistry equation, see… except with people and a horribly misguided institution of higher learning. (Never mind that a positively charged ion attracts negativity-but hey, I barely passed Rocks For Jocks in college, so I'll leave the scientific interpretation to others.)