Posts Tagged: hashtag brands
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Brand Evolves

The New York Times nervously ponders the evolution of a Harlem, a neighborhood whose core now has fewer black residents "than at any time since [Charles] Rangel was first elected in 1970" and is now eleven percent white.

More than ever, Harlem is less a clearly identified voting bloc than an idea. A brand. … Viewed from on top of those tour buses, Harlem is banking on a future tied to its legacy. Its currency is authenticity, a term that Harlem stakeholders added to their conversations as though pouring hot sauce and syrup over an order of chicken and waffles.

Leaving aside the problem with this imagery, [...]