All right. This song is growing on me. It's just so expertly done in every facet. And the video helps. It's exactly what it should it be. (Justin Timberlake eats cereal while Jay-Z watches basketball. They're just like us!) Which is all totally what you'd expect. Immaculate execution, carefully engineered for maximum possible popular appeal. Which points to the problem, too, of course. "But he don't know the meaning of dope," said GZA, complaining about a honkey A&R executive on the Wu-Tang's "Protect Ya Neck." "When he's looking for a suit-and-tie rap that's cleaner than a bar of soap!"
Check out this video from former Tribe Called Quest affiliate Consequence and former Lil Kim affiliate Maino. It's beautiful and bucolic. They're in the woods. With deer and squirrels and birds. It's very weird, right, with Maino rhyming about shooting people with a chrome .45 and hollering "Brooklyn!" in a club? But as jarring as it is, the juxtaposition of sound and vision, I like it. It's like that awesome episode of "The Sopranos."
A deer makes an appearance in the new video from Yelawolf and Gucci Mane, too.