The newest project from The Mast Brothers—giant-bearded gingers who arrived on the shores of Williamsburg in exquisitely crafted aprons and denim shirts to make conscientiously sourced and highly articulate hand-crafted bean-to-bar chocolate after leaving behind soulless corporate lives—is called The Chocolate House, and it combines all of that painful earnestness with the trappings of a Fancy Coffee Shop, like cold brew and pourover chocolate. Pay heed, children. This may be one of the signs of The Brooklyn Apocalypse, come to pass. (via Eater)
For the past five years, we've operated this website in a public beta. We've been working out some of the implementation. Next month, around the time of our fifth anniversary, The Awl will finally launch. (April 20th is our anniversary, if you're thinking of gifts. Hold on to your 4/20 jokes, though, we are full up.) We have gathered some data and done some user testing and think we're ready for this big step.
Who will run The Awl?
A taxonomy of unsightly mutants is now "art":
Marina Rosso imagined herself as a “conservation geneticist” and created her own map of some four dozen varieties of redheadedness and photographed a specimen that expressed the traits of each combination — a green-eyed, curly-haired, short man of medium build occupies spot No. 39, for example. The result is “The Beautiful Gene,” a catalog of reds published by Fabrica, where people of the MC1R gene gaze directly back at you, almost in indictment, as though they know they’re being regarded like creatures in a zoo or steaks in a supermarket, and know that, given a choice, you would take [...]
British retailer Tesco has apologized after one of its Christmas cards, which reads "SANTA loves all kids. Even GINGER ones," unsurprisingly provoked fury in people with red hair, who tend to be the quickest to fly off the handle in explosive rage. "It is never our intention to offend any customer and we are sorry if this card caused any upset," said a spokeswoman for the company, which has withdrawn the card.
We are flipping the polarity here today, give or take. From now on, we—your faithful Awl servants Alex Balk and Choire Sicha—will be answering to the new editors of The Awl, Matt Buchanan and John Herrman. They will now officially be in charge, and will begin finding their way. They will make the decisions. We will take our demotion to feature writers and guest editors in stride.
Do you want to have a word with them? You can reach us all at notes @ theawl.com.
Later today, give or take a day, you know how we are, the masthead will change. Alex's new title will likely [...]