How do you sell a car to a bisexual? And if you're bisexual, how do you want to be sold to?

Major corporations that market directly to the lesbian, gay, bisexual and transgender community tempt us to believe that such slippery questions have firm answers. Otherwise, why were we all standing there at the New York International Auto Show this week, on an unseasonable 80 degree night in April, drinking Cadillac's beer?

That's neat when you owe a billion dollars and you're like, "Eh, no, I want to restructure it eventually." It's even neater when doing that if you're General Motors, employer of a quarter of a million people. It's no surprise; and the stock is currently only down to $1.67. (Incidentally, that one billion is only 20% of the $5 billion they're about to be handed-after government loans of $13 billion.)