Posts Tagged: ess-ex-ess-double-u
2

"South by Southwest Used To Be About The Music, Man": Wall Street Journal

"If the annual South by Southwest Music Festival was once a highly prized opportunity for developing artists to win needed attention from music-industry personnel, it's now a hydra-headed corporate carnival that employs some 2,200 musical acts to attract marketers and advertisers. Music is still its saving grace, but a question lingered here last week: Is it worth it for emerging artists to perform at an event that seems less about their art and more about branding, networking and deal-making? The five-day event must find the balance between a celebration of music and an opportunity to pitch just about anything to people who identify with rock, pop and related fields. [...]