If you want to scam someone into trusting you, you should totally pretend to be embarrassed around them.

Dear Winnie Loeffler,

I'm sorry for making you feel uncomfortable.

Dear Mrs. Noonan,

Sorry if it seemed like I was trying to see you naked.

I wasn’t, I swear.

Dear Stephen Malkmus,

Sorry if I came off like a stalker when I told you that I'd sort of named my child after one of your songs.