The Miami Heat (And The Rest Of The NBA) Start Playing Tonight

It’s the definition of a soft opening. The Miami Heat is kicking off the NBA season tonight in Boston, versus the Celtics, instead of in “South Beach”, where the franchise’s love of towering flames would have made for great TV, and where three of the NBA’s ten best players could bask in the certain love of the home crowd.
But NBA schedule makers aren’t clueless. Having media outlets ripping a tasteless pyrotechnic display in a relatively tasteless city would start the Heat off on the wrong foot, and not be at all helpful in rebranding the team as less of a prefab Eastern Conference power and more of a Stand [...]

