COMPANY THAT HAS CONSISTENTLY BEEN DISASTROUS WITH NAMING UPSET THAT ITS TV STATION NY1 DOES NOT COMMUNICATE THAT TV STATION'S EXCLUSIVITY TO DOOMED CABLE PROVIDER TIME WARNER, PLANS TO RUIN STATION BY WAY OF REBRANDING.

Also, later, HBO will be renamed Home Bewkes Office.

"The democratic process relies on the assumption that citizens (the majority of them, at least) can recognize the best political candidate, or best policy idea, when they see it. But a growing body of research has revealed an unfortunate aspect of the human psyche that would seem to disprove this notion, and imply instead that democratic elections produce mediocre leadership and policies." Fine. King me.

With Buzzfeed announcing a fresh $15.5 million in funding today, on top of its previous $11.5 million in funding, all web properties should stop and ask themselves: what would you do with that cash? We already have it planned!

• office radio with AM and FM.

• tiny house collection in the middle of the office's sculpture courtyard.

• a "sympathy big board," displaying only least-viewed blog posts.

• Ben Smith's younger, weirder cousin from Ditmas Park, Yaniv Smith.

• an actual awl.

• basement meth lab (because media companies just becoming tech companies is very 2011; 2012 is about dreaming bigger).

• a fearsome, extremely [...]