After receiving twenty-seven rejection letters, Theodor Seuss Geisel published his first children’s book in 1937. But And to Think That I Saw It on Mulberry Street wasn’t going to pay the bills during the Great Depression.
Still, Geisel’s wife, Helen, encouraged the thirty-three-year-old, who'd left Oxford without taking a degree, to pursue an artistic career—which he did, just as practically as he could. Geisel spent his days at the New York City-based humor magazine Judge, and worked on his children’s books during off hours.
But really he was, by then, an ad man. In 1928, the wife of a Standard Oil executive was thumbing [...]