Sick of models that have been manipulated unnaturally for the purposes of selling a product? Well, so is Domino's Pizza, which is blowing the lid off the food-styling industry in the latest installment of the pizza chain's Totally Real Talk Campaign. The above video shows the machinations that an innocent little pizza has to go through in order to be camera-ready — including nails and blowtorches! What sort of messages about how a pizza should look does this send out to impressionable children? Domino's has decided to unshackle itself from this world of fakery, so it's come up with a pledge involving the verisimilitude of photos it uses in [...]

Mary HK Choi: Really quick background question: were you prompted to eat Domino's because of their new ad campaign? David Cho: Oh for sure, I'd been watching those commercials for the last couple of weeks. Mary: Me too. David: They make a really compelling argument! Mary: Agreed. There's something about contrition that makes me want to throw money at it. Mary: Was the line "When they said our sauce tasted like ketchup it broke my heart" what got you? Mary: Because it definitely did me. David: Not to mention the guarantee. David: What percentage of people ever actually follow through with something like that, to go to the trouble of [...]