I wanted to know, for reasons that escaped me mere moments later, what Details might possibly have chosen for their list of "The 25 Greatest Gen X Books of All Time." (I think it was because the "of all time" part amused me.) Unfortunately for all of us, when I clicked through from a friend's Twitter, I found their list was horrifically organized as one-book-per-page slideshow. (The "show" of those slides consisted, of course, of pictures of the book covers.) Fortunately, their SEO desires undid them, to my benefit. READ MORE

Now that Conde Nast has sent all its employees into a giant, flipped-out tizzy by announcing the onslaught of the McKinsey consultants-"This is an elaborate way to get the editors to trim their fucking budgets"!-one has to wonder: exactly how much does a McKinsey overhaul cost? I literally have no idea-if you do, please let us know-but I imagine it is a significant sum. But whether it is astronomical or merely outrageous, really, what a waste. How hard is it to understand the trends in one's own industry, then assess where one is overspending, talk with pals at other companies, and then trash your budget, hire younger talent instead of old, stupid and expensive talent (cough Annie Leibovitz), fire everyone who made the company's websites a disaster and promote the people who made them work, and carry on? Oh and close down sad old Details, I guess, too bad too, but there are only so many months that its editor can "consider" pieces and then decide he hates them at the last minute, leaving his staff (which has outrageously high turnover) in a constant state of not ever getting anything done while he is watching fashion shows. Also how many times can you teach men how to tie a tie?