Would you believe it if I… theorized the web to understand that people tweeting about things on TV does not lead to more people watching those things on TV? How about this idea for cause and effect: What if "a show’s ratings are more likely to drive activity on social media rather than vice versa"? Well that's what NBC is deciding.
But but but! What about this amazing money quote from Twitter money-making honcho Adam Bain last year? “We often have thought about Twitter plus TV, but we are now thinking about Twitter times TV." Haha oops.
What if Twitter is the big beast that straight-up MySpaces in [...]