Posts Tagged: dan wieden

Grant McCracken on Nike

"Frame for frame, 'Tag' is probably the most exciting ad ever made. It had the drama of the chase scene in The French Connection. It won the admiration of the industry and a Cannes Lion Grand Prix." An excerpt from anthropologist-economist Grant McCracken's new book, Chief Culture Officer, is about ad exec Dan Wieden, who coined the slogan "Just Do It" for Nike in the late '80s, and directed the "Tag" commercial in 2001. It has something of the last episode of Mad Men to it, the scene when Don Draper is asking Peggy to join him at the new firm and says, "There are people who [...]