An impressive and scary percentage of the New York Times Company's revenue is from online advertising-27%. Looking back at our New York Times costs v. revenue chart since 2005, excerpted above, which shows from year to year how tight the margin has become between income and expenses, we now see an even further closing-in. Total revenues in the third quarter of this year: $554.3 million. Operating costs: $522.9 million. Here's one thing that's always upsetting: "Newsprint expense increased 19.6 percent, with 25.8 percent from higher pricing offset in part by 6.2 percent from lower consumption." Translated: paper is always costing more, always being bought less. And to [...]