This Week's Tech Conference: Three Days Inside the Bubble

By the time I took my seat at [TechConference] on Monday, I had already seen its host’s logo 51 times. The name was printed twice on my conference badge, five times on the lanyard holding that badge, 16 times in the conference agenda, nine times on the side wall of the conference’s main hall, and finally all over the 20-logo tessellation on the stage background. (A giant wooden statue outside the front door spelled out its initials, but we won’t count that.) As I sat down for the first panel, heavy synth-and-bass beats shook the speakers overhead. It was the conference’s theme song. The only lyric: The conference’s name, [...]

