Posts Tagged: Concepts
9

Intrepreneurial Disrupters Zig Towards Taco Innovation

"Designed by an 'intrepreneurial' team of young Taco Bell executives in a 'secret war room' at the chain’s Irvine, Calif.-based headquarters, the new [fast-casual taco] concept is nothing like the mothership brand — except that tacos are on the menu…. The project has been led by Jeff Jenkins, Taco Bell senior brand manager and 'resident disrupter,' who is also leading the company’s mobile ordering initiative…. Deciding to 'zig while everyone else zagged,' the team decided to take 'the best of American cuisine and put it into a taco,' he said." —The only missing elements [...]

11

Don't Be Sad, Millennials: Today Is Actually Pretty Great! (P.S. You're All Going To Die)

In The Noonday Demon, Andrew Solomon makes the point that depression sufferers see the world, their own circumstances and failings, more accurately than healthy people—positing thus that perhaps optimism is the defining characteristic of the human condition.

I think of this often with regards to my relationship with television. Television is like depression. Without it, I can think America isn’t so bad. With it, I sometimes want to kill myself.

Honda's "Pretty Great" ad, made by Santa Monica-based Rubin Postaer and Associates, appears on its surface to be a simple, direct pander to millennials—a typical commoditization of hipness and dissent. Yet its very attempt to mask with cloying optimism [...]