"With regard to precipitous heights, if you are beforehand with your adversary, you should occupy the raised and sunny spots, and there wait for him to come up." —The Art of War, Sun Tzu (1772)
One morning in 1978 three men, painted entirely in black and crouched atop a crudely fashioned raft, floated down the pale-blue river that spills down from the Fluoristan mountain range. The current carried the men swiftly, bringing them ever closer to the gleaming white walls of the floating city. Once there the men set to work with sledgehammers and pickaxes. Discovering them, a sentry called out to the city's protectors, who, with the aid [...]
It starts innocently enough. A dude gets a free sandwich from seemingly nowhere. On a plate. He hasn't even asked for a plate but he gets one anyway. Then his pals abduct a housepants'ed neighbor. Well, the viewer might raise an eyebrow but she herself doesn’t seem that bothered by it, this Girl from 4E. She even gives a pleased smile to the gent next to her. I mean, the power to be summoned and transported between apartments of a building must be frightening, but perhaps it leaves you a little giddy too. A sort of teleportation brand of Stockholm Syndrome. Like whoa, I'm euphoric from [...]
People have been wondering for a long time what comes after anti-marketing marketing. When commercials began to target the people who hated commercials-these attempts were almost indistinguishable from SNL spoofs-it seemed like we'd reached the final frontier. Then there were stealth viral vids and customized social media ads straight out of Minority Report. But it wasn't until this week that somebody finally put it all together. I won't insult the effectiveness of this campaign by pretending you don't know what I'm talking about.
What exactly is going on in that new Kodak Gallery commercial? A creepy piano tinkles as a little girl and a grandma shout to each other across the span of an absurdly large couch. Little girl says something stupid, grandma laughs at her stupidity. But the mood darkens when little girl asks grandma, "Were you ever in love?" Grandma answers with a cryptic, "Well…" The music intensifies, takes on an almost maniacal quality. Then the little girl says something about magic sea horses, grandma seems confused and, wait a minute-that couch is definitely getting smaller! Is this like an Alice In Wonderland thing? Or they're trying to convey the horror [...]