Oh hello! In keeping with our tradition of transparency, we wanted to let you, valued reader, know about a few things going on here. For starters! During October, you'll see two different kinds of sponsored posts very rarely appearing on the website. The first is a straight-up advertisement. Unlike some other web sites, that sort of sponsored post on The Awl is not written by the editorial staff. These sponsored posts will clearly be visually marked as such; you will not find it confusing in the slightest. The second variety is an editorial feature, of the kind we publish every day here, with a specific sponsorship—those posts are advertiser-supported (you know, like programs on the TV! Or like small TV show segments, such as the Daily Show's "Moment of Zen"!). So the advertiser is sponsoring the feature, and is recognized for that—but that has no relation to or bearing on its editorial component. Does that make sense? (Questions? Do ask!) We're happy to be doing this, and I will tell you about why that is so! And also about how you might be interested in an exciting investment opportunity that does not involve transferring money to a UK bank account to retrieve a lost Nigerian fortune. READ MORE 112