A series dedicated to explaining Britain's manufactured celebrities to an American audience.

We must begin today, I’m afraid, by sullying our hands with the unsavory subject of brand association, that ineffable pillar of culture responsible for such teachable moments as the Kardashianisation of Christian Louboutin stilettoes (poor Christian must look at Kim’s plastic parts hovering atop his red-soled nude peep-toes and wonder if it’s all worth it) and Abercrombie & Fitch’s callous proposal that our old friend Mike the Situation be paid not to wear A&F clothes. So here’s a tricky philosophical conundrum, a Zen kōan for the 1 percent set, as it were: a famous Russian oligarch [...]