The PRConsultants Group (slogan: "National Strength. Local Power.") has declared October 22nd to be "Snark Free Day." We emailed with the members behind the endeavor—Atlanta-based restaurant publicist Melissa Libby, of Melissa Libby & Associates, and Louisville-based Nicole Candler, of Nic Creative—about their hopes and dreams for the national discourse.
What started all this? Nicole Candler: The idea developed out of a discussion among our PRCG Directors. Melissa and some others were commenting on how ugly online communication has become and the role that PR consultants must play in helping clients prevent it, monitor it and respond (or not respond) to it.
Melissa Libby: It kind of [...]