The marketing team that dreamed up Drake University's latest campaign, "The D+ Advantage," got so carried away by an apparent allusion to positively charged molecules that it thought it could either ignore or, alternately, capitalize on one obvious fact: the logo is the grade for pathetically under-average schoolwork, a D-plus.

Or, as Drake envisions it, "your Potential + our Opportunities."

It's a chemistry equation, see… except with people and a horribly misguided institution of higher learning. (Never mind that a positively charged ion attracts negativity-but hey, I barely passed Rocks For Jocks in college, so I'll leave the scientific interpretation to others.)