There is speculation that negative reaction on Twitter hurt Bruno at the box office. The theory holds that the picture's momentum-it had a huge Friday take-was completely halted by unfavorable tweet-of-mouth. No one's sure whether the hypothesis is correct, but, hey, let's apply it to another case anyway: Will negative tweetering damage box office results for Harry Potter and the Half-Blood Prince? READ MORE

I went to see "Bruno" in the public theaters, with the normal everyday people who go see movies. I went to the second- or third-gayest theater on earth, the Chelsea Clearview, because I wanted to see if the normal everyday gays would walk out. Beside me, however, sat a straight couple, of unspecified Latino somethingness. Before the movie there was a trailer for the Latino Film Festival. All the people in the trailer had the Rosie Perez accent, basically. "We don't talk like that!" the girl of the straight couple said. They were laughing but they were really kind of aghast. They amused themselves talking like Rosie-Perez-out-drinking-on-Avenue-D for a while. They thought the movie was very funny however. I found this highly germane. READ MORE

Are you Bruno'd out yet? Me too, and I haven't seen the movie. But reading our review yesterday reminded me of this excellent George Saunders piece from 2006; it captures everything that I find uncomfortable and distasteful about Baron Cohen's unscripted comedy so well that I recall the feeling of jealousy I had when I read it the first time. It's really good.

Austria-the tiny, psychopathic Canada to Germany's America-is back in the news as Sasha Baron Cohen's Bruno opens worldwide. How will Austrians, a proud and sensitive people whose only real flaws are their occasional bouts of Jew-killing, immigrant-bashing, war criminal-electing, and child-imprisoning, react to the film? Will they be offended? Alfons Haider, the Austrian entertainer upon who the flamboyant character is rumored to be based, give the BBC a qualified answer of yes. But not because of the gay stuff!

Bruno is a semi-guerilla comedy semi-documentary about an extremely annoying, self-involved, sexually-predatory, sexually-harassing, apolitical Austrian gay man played by a heterosexual British citizen from an Orthodox Jewish family of complicated history. READ MORE

Bruno, Sasha Baron Cohen's cinematic object of gay panic, premiered last night in London, and the early reviews are in. How is it? READ MORE

Homos: when will they lighten up? "Throughout the many private screenings they have had, the reaction from gays has been almost uniformly one of alarm" an "INSIDER" tells The Wrap about the new movie "Bruno." This EXPOSE reads like a parody! READ MORE

Just to put the lame and ridiculous gay outrage over the forthcoming Bruno movie into perspective? A fundraiser from the Human Rights Campaign called me yesterday. She encouraged me to give money now, so that "we" could take advantage of the current "wonderful" Congress. I hung up either right as or just after I responded "Are you fucking kidding me?" You mean the moron Congress who can't do anything at all? The ones who formed a splinter group of DEMOCRATS solely to prevent any of Obama's initiatives from passing? So let's not have too much earnest hand-wringing over the 80s-damaged identity politics of these silly lobbyist groups.

The verdict on last night's "excitement" at the MTV Movie awards: Eh. "Was it staged? Most likely. Eminem is a master pitchmen, and he's used his homophobic tag to move records before (see the Grammys' 2001 performance with Elton John). But if it was planned, Emimen should have stuck around and had more fun with the moment. After all, storming out was the obvious move, and what we'd expect from Em (as is much of 'Relapse')."