I don't know about you, but I am pretty firmly of the notion a chicken restaurant should probably not be branding itself as "pink," no matter how worthy the reasoning behind said color scheme. Then again, we are talking about the chicken restaurant that is always willing to go there when it comes to being gross, so.

Add this to your controversial breast cancer prevention files. There are plenty of arguments for and against the boobification of the campaign against the disease, but this local news video prompts more questions than it answers. Specifically, what's the deal with that plane in the preceding story?

Because I have not yet offended every female Awl reader, I would like to point out that it is breast cancer awareness month. [Ed Note: *Hides under desk.*] A consumer holiday created by businesses that discovered placing a pink ribbon on any piece of shit product is a huge sales driver. Yes: "Brands will continue to benefit from identifying and contributing to a positive social purpose that makes sense for their business, with 64 percent of people globally saying they would recommend a brand that supports a good cause (up from 52 percent in 2008)," says the Edelman 2009 Goodpurpose Survey.