The Internet, with Maura Johnston: Martha Stewart Show Embraces Twitter, Grills Founder @10:58 AM
Two weeks ago, MTV's Video Music Awards embraced the liveblogging concept, hiring Internet personality-construct iJustine to preside over mentions of the show on the microblogging service Twitter—and they reaped Internet rewards when Kanye West ran up on stage and sparked a million angry blog posts. Martha Stewart's eponymous TV show took a similar tack yesterday, when it taped a show to air this Friday devoted to what the domestic empress described as "all you need to know about tech and social netwworking" [sic]. Attendees were encouraged to Tweet and blog throughout the taping; there was even an official hashtag that the warm-up comedian confusedly announced to the audience between segments. Martha's studio is as well-apportioned and spacious as one might expect, and the combination of bright-eyed audience members and open laptops kept bringing to mind a particularly well-designed lecture hall on the first day of fall quarter. READ MORE 9











