How do you sell a car to a bisexual? And if you're bisexual, how do you want to be sold to?

Major corporations that market directly to the lesbian, gay, bisexual and transgender community tempt us to believe that such slippery questions have firm answers. Otherwise, why were we all standing there at the New York International Auto Show this week, on an unseasonable 80 degree night in April, drinking Cadillac's beer?