"Cock wire Mike Sui!" yelled one of the young men in the crowd. "Cock wire Sui is awesome!" The kimono robe and mirrored sunglasses, like some kind of last-minute frat-boy Halloween costume, that Mike Sui was wearing when he leapt onto the stage, had been shed, and Sui now prowled the stage in cargo shorts and a Nike t-shirt.
Before April, a slim few, if any, in this Shanghai crowd would have known Sui's name. And before April, NetEase, one of China's largest Internet companies, certainly would not have asked Sui to emcee its stage at China Joy, the nation's largest gaming and digital entertainment exhibition. But now it was [...]