Posts Tagged: Autocomplete
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The Condition: Existential Googling

Type “why am I” into a Google search and autocomplete will suggest “why am I here?” Type “why did” and you’ll find “why did I get married?” These questions seem so hackneyed, the kind of generic lamentations you might hear in a bad movie. And yet, Google’s autocomplete algorithm insists that searches relating to marital strife and existence are, in fact, incredibly common. This has led me to wonder again and again: has Google become one of our expressions of existential moaning?

Outside of the confines of autocomplete, we generally know very little about each other’s online searches (although blog metrics can provide surprising—and sometimes bizarre—insights). But back in 2006, [...]