Slap a new coat of paint on him and Jeeves is back.
An auspicious sign for Web revivals? "Ask.com is to relaunch in the UK as Ask Jeeves three years after ditching the brand. The butler character will be reintroduced to the search engine's branding and advertising after a makeover-by Savile Row tailor Gieves & Hawkes, no less-that will ditch Jeeves's pinstripe trousers and coattail jacket for a trendier look." This being Web 3.0, Jeeves is getting Twitter and Facebook accounts. Also, we hear Marc Jacobs is working on a complete reboot of the Pets.com sock puppet. It's all happening, people!
