"Socialising with alcohol is fun and we should not pretend otherwise. We also shouldn't fool ourselves into thinking that young adults won't eventually discover this and want to do it themselves. There is a reason why a taste for alcohol is not specific to a single demographic in society; why it is not something we 'grow out of' and why, no matter how many times the NHS warns of it detrimental effects, we won't stop drinking the stuff. That's because chatting with friends over a pint or a bottle of wine is an enjoyable cultural tradition: the fuel of conversation, intimacy and the exchange of ideas." READ MORE